Case Studies & Client Results
Real engagements across banking, fintech, healthcare, local repair, media and startups — what the client needed, what I did and what changed.
iFixit BD
A long-term growth partnership with one of Dhaka's best-known Apple repair specialists — from Facebook community growth and media buying to a full semantic SEO, local SEO and video programme across four branches.
Read case study → #1 Google Bank · From November 2021Union Bank PLC
Banking SEO and digital content delivered from inside the bank — combining product knowledge, compliance awareness and search strategy.
Read case study → 180+ Countries Fintech · Fintech Pen engagementPhotonPay
Entity-based content strategy and localised market positioning for a cross-border payments company scaling internationally.
Read case study → 2M Views Fintech · Breakthrough from June–July 2024Fintech Pen
An organic Pinterest system for a B2B fintech marketing agency — built on daily infographics, consistent pinning, group boards and Pinterest SEO — with zero ad spend.
Read case study → 4X ROAS Media · From August 2022 (two-year partnership)Window Media Limited
A comprehensive, multi-project partnership covering local SEO, content development, website and chatbot development, full digital marketing support and high-reach media buying.
Read case study → 35% Growth Hospitals · 2024Apollo Clinic & JMI Hospital
Fractional CMO and digital transformation services for specialised healthcare organisations, focused on brand authority and market expansion.
Read case study → SMM Fintech · From February 2023Fintech Galaxy
Content strategy, content creation, distribution and social media management for a fintech brand.
Read case study →MORE ENGAGEMENTS
Other Clients & Projects
Shorter engagements and clients I have supported through Fintech Pen.
Menatech
Digital transformation: strategy, website optimisation, content marketing and social media.
Duxee
Topical authority strategy that expanded organic visibility.
Buckaroo
Digital marketing support for a payments company.
Brands I Have Worked With
BY SERVICE
Browse Results by Service
Digital Marketing Strategy
A digital marketing strategy is a documented plan that defines the target customer, the positioning and message, the channel mix (SEO, social, paid media, email, partnerships), the funnel each channel serves, the budget allocation and the KPIs used to judge success.
Explore →Digital MarketingSemantic SEO
Semantic SEO is the practice of structuring a website around entities, their attributes and the questions people ask about them, so search engines understand the full topic and the relationships between pages — not just individual keywords.
Explore →Digital MarketingSocial Media Marketing (SMM)
Social media marketing is the planned use of social platforms to build brand awareness, community and demand — through organic content, community management, creator partnerships and paid amplification — measured against business goals such as leads and sales.
Explore →Digital MarketingMedia Buying
Media buying is the planning, purchasing and optimisation of paid advertising space — on platforms such as Meta (Facebook and Instagram), Google Search and YouTube, TikTok and LinkedIn — to reach a defined audience at the lowest cost per business result.
Explore →NEXT STEP
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