iFixit BD: Full-Stack SEO, Social & Paid Media for a Multi-Branch Apple Repair Brand
A long-term growth partnership with one of Dhaka's best-known Apple repair specialists — from Facebook community growth and media buying to a full semantic SEO, local SEO and video programme across four branches.
- Client
- iFixit BD
- Industry
- Local Repair Industry
- Period
- 2019 – present
- Services
- Semantic SEO, SMM, Media Buying, Strategy
RESULTS
Results at a Glance
THE CHALLENGE
What iFixit BD Needed
iFixit BD repairs iPhones, MacBooks, iPads and other Apple devices across multiple branches in Dhaka. The Apple repair market is crowded, with new local players opening regularly and competing for the same urgent "near me" searches.
The business needed to keep its position as the trusted specialist while scaling customer acquisition — first through social and paid media, and later through a website capable of ranking for thousands of device-and-repair combinations.
THE APPROACH
What I Did, Phase by Phase
Phase 1 (2019–2021): Social & Paid Growth
- On-page optimisation for high-intent repair keywords
- Managed around $10,000 per month in media buying
- Scaled the Facebook community to 100,000+ followers
- Built offer-led campaigns that drove calls and walk-ins
Phase 2: Semantic SEO Architecture
- 206-row blog topical map across 12 clusters (iPhone, Mac, iPad, Apple Watch, AirPods, Apple ID, security, comparisons, repair knowledge)
- Service-page architecture for device × repair combinations
- Python pipeline producing 2,282 rows of intent-based SEO metadata
- Semantic content briefs built from competitor n-gram extraction
Phase 3: Technical & Local SEO
- Search Console triage of 1,200+ problem URLs into rewrite, redirect and remove buckets
- Canonical NAP and LocalBusiness schema for all four branches
- Google Business Profile optimisation and localised posting programme
- Developer tickets for rendering and canonical fixes
Phase 4: Video & Walk-In Campaigns
- YouTube topical map, 90-day roadmap and 100-idea content workbook
- Long-form troubleshooting videos atomised into Shorts, Reels and GBP posts
- TikTok ads using real repair transformation videos to drive store visits
Wonderful, careful, thoughtful work. Top to bottom, Mainul was nothing short of great. And we knew nothing going into this... they were very helpful! Three cheers!!
TAKEAWAYS
Lessons for Other Local Repair Industry Brands
Local repair is won in Google Maps and video, not in generic blog traffic.
Fix indexing and canonicals before scaling content — otherwise new pages never get counted.
Real repair footage is the best ad creative a service business owns.
Sources: mainul.bd career history · mainul.bd case studies