Fintech Pinterest Marketing: From a 100K Plateau to 2 Million Monthly Views & 25+ Leads
An organic Pinterest system for a B2B fintech marketing agency — built on daily infographics, consistent pinning, group boards and Pinterest SEO — with zero ad spend.
- Client
- Fintech Pen
- Industry
- Fintech
- Period
- Breakthrough from June–July 2024
- Services
- SMM, Semantic SEO
RESULTS
Results at a Glance
THE CHALLENGE
What Fintech Pen Needed
Fintech Pen launched its Pinterest profile about two years before the breakthrough. For a long time it was stuck between 50,000 and 100,000 monthly impressions, and the team questioned whether Pinterest could work for a serious B2B fintech brand at all.
Instead of abandoning the channel, we analysed what was not working and rebuilt the strategy around data, testing and iteration.
THE APPROACH
What I Did, Phase by Phase
Daily Infographics
- Committed to 5–8 new pins every day
- Infographics that simplify fintech marketing topics (stats, SEO checklists, content ideas)
- Designed in-house with Canva and Adobe for consistent branding
Consistent, Curated Pinning
- Repinned 3–4 relevant, high-quality pins daily
- Repurposed existing blog posts into Pinterest graphics
- Signalled consistent activity to the algorithm
Group Boards & Pinterest SEO
- Joined vetted fintech and digital-marketing group boards
- Keyword-optimised profile, boards, pin titles and descriptions
- Contributed consistently to expand reach beyond followers
TAKEAWAYS
Lessons for Other Fintech Brands
Visual explainers make complex fintech topics shareable.
Consistency and volume matter on Pinterest more than on most platforms.
Pinterest is a search engine — keywords drive discoverability.
Sources: Fintech Pen Pinterest case study